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By Spiros Denaxas (‎thefruit‎) from London.pm
Date: Saturday, 1 December 2007 16:30
Duration: 15 minutes
Language:
Tags: hci interface testing usability web


A/B testing, also known as `split testing` or `bucket testing` is one of the most widely used methodologies behind website testing and improvement. It usually involves testing two pages against each other, one being the control page and the other one being the test page. This talk will attempt to give you a small taste of the basics behind A/B testing, how one could be implemented and some fancy math on how to evaluate its results.