proving you are right with A/B testing

proving you are right with A/B testing

By Spiros Denaxas (‎thefruit‎) aus London.pm
Datum: Samstag November 8, 2008 17:00
Dauer: 20 Minuten
Target audience: Alle
Language: English
Tags: hci testing usability web

Mehr Informationen gibt es auf der Seite des/der Vortragenden:

• Vortrag (Slides usw.): http://idaru.co.uk/lpw_2007/

A/B testing, also known as `split testing` or `bucket testing` is one of the most widely used methodologies behind website testing and improvement. It usually involves testing two pages against each other, one being the control page and the other one being the test page. This talk will attempt to give you a small taste of the basics behind A/B testing, how one could be implemented and some fancy math on how to evaluate its results.