proving you are right with A/B testing

proving you are right with A/B testing

By Spiros Denaxas (‎thefruit‎) from London.pm
Date: Saturday, 8 November 2008 17:00
Duration: 20 minutes
Target audience: Any
Language: English
Tags: hci testing usability web

You can find more information on the speaker's site:

• Talk: http://idaru.co.uk/lpw_2007/

A/B testing, also known as `split testing` or `bucket testing` is one of the most widely used methodologies behind website testing and improvement. It usually involves testing two pages against each other, one being the control page and the other one being the test page. This talk will attempt to give you a small taste of the basics behind A/B testing, how one could be implemented and some fancy math on how to evaluate its results.